Apple to Acquire Beats Music & Beats Electronics

Rich Man

Rich ManApple have published a press release in relation to the acquisition of the Beats Music company, the press release confirms the rumours of the $3 billion dollar price tag on the deal.

The original offer on the table of $3.2 billion was reduced after a somewhat over excited Dr Dre leaked information of the deal on social media sites, as reported here on 9to5 Mac

It has been suggested that Dre is set to bag a hefty $750 million dollars from the sale, as he has a portfolio containing shares amounting to 25% of the business.

It’s not clear how Apple are going to use this new partnership to further its empire, however they have certainly taken on some industry leading talent as far as embracing music is concerned. Beats have been at the forefront of the music headphone market since early 2009 when their iconic over the ear phones came to market.

Beats where originally considered to be somewhat of a fashion accessory, however rapidly proved they could hold their own as they started wining awards for sound quality. Back in July last year reports came out that Beats was on track to make $1.4 billion in revenue, and confirmed that Beats continued to dominate the headphone market.

Not only are Beats synonymous for their headphone line up, they also bring a pretty impressive music streaming service to the table. Last year Apple released the iTunes Radio service, which in some way is like that which Beats pipe out. Beats music streaming service is a subscription service that costs £99 per annum for 1 account supporting 3 devices.

The iTunes radio service is ad free and available to all iTunes match customers which is priced at just £21.99 a year.

Although the deal comes far too late in the day to expect any groundbreaking unveils at this years WWDC, we can no doubt expect future hardware and software releases in the not too distant future. After all, who wants to spend $3 billion and not start capitalising on it right away!?

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Watch the 2011 Copa America Matches on your iPhone

July 7th, 2011 – SPB Software, a leading mobile software developer, collaborates with mTraffic, a transmission rights holder of the Latin America championship, to provide live broadcasting of the 2011 Copa America matches on Android, iPhone and iPad devices for a series of countries.

SPB Software has developed a TV client which allows users to be on top of all Copa America events in real time. The application also offers a Video-on-Demand channel that includes game plays, goal scoring, and exciting historical moments. The viewer can re-watch all the highlights after the game. Copa America Official App provides transmission of the match in English and Spanish.

SPB Time for bada

SPB Software is known for SPB TV – the best in class solution for watching live mobile TV and video on demand that covers 100% of existing mobile devices with 3G and desktop platforms on the market. SPB TV is extremely popular among users and counts more than 7 million subscribers worldwide.

MTraffic is the digital branch of Traffic Group, focused in mobile marketing and interactive entertainment, developing creative and innovative multiplatform solutions.

The Copa America Official App was created as a white label solution for content providers based on SPB TV.

Pricing and Availability

Official 2011 Copa America application for Android, iPhone and iPad devices is available in the series of countries* from the Apple AppStore and Anroid Market for $2.99

Further Information and Downloads

Download Official 2011 Copa America application from Android Market
Download Official 2011 Copa America application from Apple AppStore
SPB TV product page
SPB TV for Phone Makers, Wireless Carriers and Content Owners

*Countries where Official 2011 Copa America application is available

AFC: Guangdong province
CONCACAF: Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Belize, Bermuda, British Virgin Is., Boniare Curacao, Cayman Islands, Costa Rica, Cuba, Dominica, Dominican Republic, El Salvador, Grenada, Guadeloupe, Guatemala, Guyana, Haiti, Honduras, Jamaica, Martinique, Mexico, Montserrat, Netherlands, Antilles, Nicaragua, Panama, Saint Lucia, St Kitts & Nevis, St Vincent/Grenadine, Surinam, Trinidad and Tobago, Turks and Caicos Islands, US, Virgin Islands
CONMEBOL: Paraguay
OFC: American Samoa, Cook Islands, Fiji, Papua New Guinea, Samoa, Solomon Islands, Tahiti, Tonga, Vanuatu
UEFA: Albania, Andorra (Espanha), Armenia, Austria (Alemanha), Azerbaijan, Belarus, Byelorussia, Bosnia-Herzegovina, Bulgaria, Channel Islands, Cyprus, Croatia, Czech Republic, Estonia, Faroe Islands, Finland, France, FYR Macedonia (+Yugoslavia), Georgia, Germany, Greece, Hungary, Iceland, Isle of Man, Kosovo, Latvia, Liechtenstein, Lithuania, Moldova, Montenegro, Netherlands, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Switzerland, Turkey, Ukraine

About About mTraffic (

Leader in the segment in Latin America, Traffic goes beyond the continental borders in promoting and marketing sports events. The Traffic Group is also active in North America, Europa and Asia, taking to local consumers the major football competitions of the Americas. Traffic holds the transmission rights for the best championships of the continent and also offers solutions in the areas of media and entertainment through TV 7 Vídeo Comunicação.

About SPB Software (

SPB is a leading brand in mobile software, standing for a unique line of popular consumer products and partnerships with the world’s most innovative handset makers and wireless carriers. SPB’s software solutions deliver richer smartphone experiences and enable subscribers to do more with their mobile data connections. SPB Software is the maker of the world’s number one best-selling mobile application – SPB Mobile Shell. For more information, please visit

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