I have been speaking to a Google AdWords representative recently about advertising for CAB-Travel.com. It’s nice to know that they havn’t even seen any money yet, but there already trying to help us set it up.
As I was busy at work at the time, they have even offered to call me back, which they are doing tonight.. So hopefully by the end of the weekend we will have the Adwords account up and running!
I have also started to work on a 2D barcode application after my visit to Halifax last week, so watch this space for demo’s of that!
Recently my uncle was approached by a company offering to improve the Google PageRank of his companies website for a sum of money.. Now, somewhere out there I am sure there are geniune people who work this in the right way.. However this person was talking overnight transformations, which unless you live under a stone you should know that this is impossible.
Up until now I haven’t had much to do with my uncles site. Mainly due to project workloads and general day to day tasks.. However, I took this as a good opertunity to test my skills and see if I could improve it. So starting from Sunday I am going to do all maner of things to the site.
The site currently scores 45 over at websitegrader.com. Which is a good indication that the site needs work.
I plan on doing the following to the site:
Create a 301 Redirect to send all cab-travel.co.uk traffic to www.cab-travel.co.uk. This is a good way of ensuring google handles both addresses as one site.
Unify the meta tagsmeta description.
Get the site listed in all manor of online directories.
Set up an analytics account in order to drill down on the traffic it currently receives.
Set up xml site maps for submission to all of the major search engines.
Finally.. Sit back and watch the rating slowly increase on the same site I first tested it on. To prove you too can improve your sites rating and traffic for free with just a little investment of time!
If you are interested in seing the results of the trial then check back here a week on Sunday for more information!