Todays BBC Click program focused on Purple WiFi’s partnership with Pinacl Solutions, to track its visitors mobile devices MAC addresses without users consent or knowledge. Unlike most WiFi hotspot systems Purple WiFi’s system doesn’t even require the device to be connected to the hotspots in order to collect tracking data.
No personally identifiable data is collected unless you choose to actually connect and use the free wireless provided by the new network, once your connected profile details are collected from your social media accounts.
It’s an interesting move, and no doubt will divide the masses. How do you feel about town planners knowing how long you spend at each part of the town, and which streets do you traverse whilst out doing your shopping? Of course, there is one way to avoid any data collection whilst your out and about, and that is to switch off your mobile devices wireless and bluetooth adapters.
York will be joining the other 21 SuperConnected cities in the programme: Aberdeen, Belfast, Birmingham, Bradford, Brighton and Hove, Bristol, Cambridge, Cardiff, Coventry, Derby, Derry/Londonderry, Edinburgh, Leeds, London, Manchester, Newcastle, Newport, Oxford, Perth, Portsmouth, Salford.