How Google Direct Answer stole 1k+ hits a day

Frustration

FrustrationBack in July 2006 I decided to set up my website, a purchased a domain name and some hosting from Free Virtual Servers. I soon started to work my way up through their hosting packages, as I published more and more content and attracted more and more hits. Through nothing but organic growth my website soon started attracted more than 1000 unique hits every day. This meant shared hosting was not really an option, so I upgraded to my very own VPS!

VPS’s (Virtual Private Servers) are not cheap, and as the site is more of a hobby then I business I needed help to balance the costs. I reached out to Google, and signed up for advertising for my site.. I dislike adverts on websites as much as the next guy, however on impression adds helped me carry on with my hobby for a good two years!

Then out of the blue, my hit count fell through the floor, my ads where no longer bringing me much if any revenue. So I started to investigate it and soon realise Google had introduced a service called “Google Direct Answer”. This essentially tries to answer your googled question without you having to browse to any sites. Now, the premise is great. It’s a great time saver, and it does make Google stand out from the rest. However as a blog poster, I rely heavily on the traffic to help pay the bills! Seeing the hit count drop lower and lower meant a call for action…

Even though the site was already costing money, I decided the best thing I could do was reach out to SEO experts, and try to bring in some more much-needed traffic. I decided to get in touch with Free Virtual Servers sister company 123-Ranking we are now working together to help me help more people with my posts, and hopefully reverse some of the damage Direct Answer has caused. 123-Ranking have written a post which you can find here on Direct Answer and how it’s hurting many other sites just like mine.

Mike Hudson

Mike Hudson is a Infrastructure Analyst living and working in Kingston Upon Hull. With extensive experience in Microsoft and Apple technologies, ranging from desktop OS’s to Server OS’s and hardware. By day working as part of an infrastructure team, and by night ridding the world of IT issues through blog posts..

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