Will the Next iPhone Be the Best Yet?
The iPhone is a world beater. Even its harshest detractors, the kind of people who would never buy an iPhone for reasons of brand loyalty (or simply out of a dislike of Apple) cannot deny the style and ease of use which have become the device’s hallmark. Unfortunately for the Californian giant, though, consumers seem to be falling out of love with the iconic phone. Don’t take that the wrong way – Apple still possesses a commanding share of the market, and there are plenty of users who will always buy an iPhone, no matter what. However, that doesn’t mean that some consumers aren’t jumping ship thanks to the disappointing iPhone 4S and 5. Apple will need to do something special to regain their place as the dominating phone manufacturer.
Anyone who keeps track of technology-related news will be aware of the Samsung Galaxy S3, which Apple have been doing their best to suppress on a global scale with arguably frivolous patent lawsuits – my favourite is the one where they (successfully) argued that they had a patent preventing anyone else from making a phone with curved edges. Regardless of the legal antics, which are taking place in various countries, the S3 is readily available in the UK and is widely regarded as the best phone around. It boasts a larger-than-average battery, superbly clear and large OLED Gorilla Glass screen (wave goodbye to your iPhone screen repair costs) and powerful processor. The combination of large screen and powerful hardware make it a capable gaming device, but the real appeal of the Samsung over the iPhone lies in its software. Google’s Android is notably ‘freer’ than Apple’s iOS. For example, anyone may write an Android app and put it on Google Play. Apple’s App Store, by comparison, is strictly policed, with the apps available being controlled by the company. Windows Phone is improving, and could be a competitor shortly, but as of now is not really on the same level as Android and iOS.
The Features We Want to See
If the next iPhone is to be the best yet and reclaim its crown as the king of smartphones, improvements will need to be made in several areas. Firstly, the screen needs to be improved. Apple is using the latest iteration of the LCD, which was created 20 years ago and has served us well. However, it cannot be compared to the OLED screen manufactured by Samsung. Improving the next iPhone’s screen could increase the quality of visuals and help to cut down on thickness and weight, which are issues. The other area which could use some improvement is storage. Whilst rivals have expandable memory, giving users the chance to store up to 128GB on a removable card, Apple limits its users to 16, 32 or 64GB of fixed storage depending on the model. By boosting the top memory capacity to 128GB – which is completely achievable – Apple would make the iPhone a more viable multimedia platform.
Peter Smith is a blogger, IT technician and general technology geek.